Lily s of Beverly Hills is a brand name for the LBH Group. The company manufactures golf and tennis apparel under the brand names of Lily s of Beverly Hills, LBH, Wimbledon and Fancy Pants. Lily s of Beverly Hills began in 1973 designing, manufacturing and marketing to the tennis apparel and accessory market. In 1981 the company went into the golf and womens golf apparel market. Known for its unparalleled quality and consistent fit, Lily s has been an industry leader for more than 30 years, withstanding tests of time and competition. The company launched the LBH label in response to the growing number of young, contemporary female golf and tennis players entering the marketplace. The LBH brand offers sportswear designs adapted to the golf and tennis apparel market, blending shape, silhouette and fabrication into looks and styles appropriate for the executive woman on the go. In 1997, Lily s was selected by the All England Lawn Tennis and Croquet Club from Wimbledon, England to design, manufacture and sell Wimbledon tennis apparel for men and women in the United States, Canada and Caribbean Islands.